Fabrico

A passion for fashion and female creativity was the driving force behind the establishment of the Fabrico brand by Tatiana Burtseva. Born out of a desire to bring joy to women and children, the Fabrico collection of stylish and trendy online sowing patterns unleashes a world where stitches weave stories and garments become works of art.

Passionate about sowing since her childhood, Tatiana approached the appios® team to help design a fun and memorable identity for Fabrico. From the outset, the team was determined to create a playful and colourful image, reflecting the ethos of the brand and passion of its founder.

The logo embodies the spirit of Fabrico —a perfect fusion of funkiness and creativity, a harmonious assemblage of elements, ‘woven’ together to create the same excitement as a sewing pattern (reminiscent of days spent surrounded by fabrics and threads). A symbolic button unifies logo, much like the final touch on a new garment accompanied by the catchy ‘Love your hobby’ slogan.

The team went on to design branded stationery, postcards, business cards, bags and a funky Fabrico children’s sewing kit packaging, opting for a cheerful and bright colour palette to resonate with young creatives, invoking feelings of excitement and sparking a desire to experiment.

“Fabrico infuses a more traditional hobby with a creative, contemporary, and playful spirit. The new brand identity captures this essence and celebrates the timeless art of sowing while injecting it with a fresh twist.”

“Any logo needs to leave a bold and lasting first impression. Our design symbolises a world of endless possibilities - a vibrant tapestry of artistic expression that never loses its appeal.”