Synergy – Art into Fashion
When the vibrant and ever-changing world of fashion and the timeless world of art unite, only a bold and striking brand identity can reflect this exciting union. This became evident when the A. G. Leventis Gallery called upon appios® designers to create an identity for a one-of-a-kind exhibition curated by Filep Motwary, inspired by the passionate collaboration between distinguished fashion designer Kika Ioannidou and collector/businesswoman Maria Neoptolemou.
The appios® creative team focused on the elegance and contemporary spirit of the exhibition, the zeal of the creative female duo, and the captivating haute couture and fashion statement collection showcased.
Reflecting on the exhibition as a hymn to creativity and mankind’s love for all things beautiful, a stunning white, black, and fuchsia colour palette gave rise to a memorable identity. This became immediately recognisable on respective banners, invites, and exhibition panels, each tempting the audience to discover a vibrant and beautiful space filled with garments inspired by a history of art and the Collections of the Gallery. A respective exhibition catalogue further highlighted the exciting synergy between the exhibition creators and their boundless love for passion and art.
“The dynamic yet elegant typography of the ‘Synergy’ exhibition title and logo conveys an immediate sense of sophistication and creativity, evocative of both the fashion showcased in the exhibition and the energetic powerhouse behind the collection. The letter ‘S’ was purposefully designed to resemble the ampersand symbol ‘&’, representing conjunction, seamless connection, partnership, and collaboration.”
“Black and white form the primary elements of the colour palette, thoughtfully contrasted with striking fuchsia, immediately evoking a sense of playfulness and energy. We wanted to inject new life into the exhibition space while honouring the exciting synergy and powerful creative energy between Kika Ioannidou and Maria Neoptolemou.”
Publication
A celebration of artistry and craftsmanship, a captivating ode to boundless creativity and everlasting elegance. Every page of this carefully crafted publication designed by appios® creative team brings the world of art and fashion together in perfect harmony.
As part of a meticulously thought-out exhibition identity for the ‘Synergy’ exhibition at A. G. Leventis Gallery (with its modern white, black, and fuchsia colour palette), the publication draws readers into a bold and dazzling world – a novel collaboration between distinguished fashion designer Kika Ioannidou and collector/businesswoman Maria Neoptolemou.
From the outset, appios®designers embraced a distinctive approach that seamlessly melds dynamism with elegant minimalism. The exhibition title and logo, rendered in a typography that exudes a dynamic flair, grace the book cover with an air of sophistication that resonates with the exhibited pieces.
With each turn of the page, readers are immersed in beautiful works by major painters juxtaposed with haute couture garments. Sleek design and a modern font draw the eye toward exceptional details and close-up photos showcasing the handmade features and textures of the clothes exhibited.
“The publication cover depicts an elaborate fine garment exhibited in the collection, accompanied by the sleek and minimal exhibition title. This deliberate choice not only captivates the viewer’s attention but also establishes an immediate association with the refined aesthetic showcased within, effectively embodying the essence of the exhibition itself.”
“Each page captures and expresses a profound passion for the intersection of art and fashion, serving as a visual testament to the intricate relationship between these two realms, while highlighting the vibrant fusion of creativity, innovation, and timeless beauty.”
