Metamorphosis
The new temporary exhibition of A. G. Leventis Gallery was dedicated to the leaders of Belgian Impressionism as well as to the movements that developed after them. The exhibition was a retrospective to Belgian Impressionists and the group which, in their attempt to reclaim some of the limelight from their more famous French counterparts, have discovered unique ways in handling light, emphasising on ‘sensation’ rather than ‘impression’.
The appios® studio was assigned to create the visual identity of the exhibition, as well as the invitation, catalogue of works and an extensive publication, printed both in soft and hardcover. The wall of the entrance was covered in a detail of one of the works, full of colour and an appropriate introduction to the movement as a backdrop. The typography, a customised thin serif font placed carefully on the vibrant paintings in white.
“In the exhibition space, the names of the artists are printed on gold plated placards underneath each painting, a node to the historical labelling of the Belgian Impressionist’s exhibitions of the time.”
Publication
The publication, set in a simple, legible font is printed in two halves: a glossy white paper for the showcasing of the paintings alongside minimal text, and a recycled untreated paper for a rich book-like experience when reading. As this was a substantial exhibition for the Gallery, the publication was printed in both hardcover and soft to mark this special event for the Gallery and guarantee a longevity for the book.
“The printing process required specified pantone colours so that the cover of the publication appeared as bright as the designers of the studio aimed it to be.”
“A playful trifold invitation was sent to the attendees. The accent green colour is used carefully as a backdrop to both the invitations and work catalogues of the exhibition.”
