Kyriakides Mushrooms

Kyriakides Mushrooms is a family-owned business, with an established market position and a presence that spans over 42 years. They pride themselves in delivering high-quality mushrooms from their production unit to supermarkets and restaurants around Cyprus. 

The company, aiming to refresh their brand identity and package design, approached the appios® team with a simple brief: to make Kyriakides Mushrooms stand out amongst the competition.

The studio undertook the redesign of the visual identity by focusing on –quite literally– personalising all of the mushroom types produced by the company. The characters were drawn to complement the typeface of the brand and convey the different varieties in a vivid and memorable look.

“In a break from the commonly used way of promoting mushrooms, the studio created separate, personified characters for each variety that are illustrated in the style of a diverse family.”

“Each mushroom character is featured in their own colour, creating a distinct identity that differentiates itself from competitors while clearly defining the mixed varieties for the buyer.”

“The colours were carefully chosen to appear bold and fresh, with a mushroom cap-style pattern as the background and printed on an easy-to-apply label that is cut in a circle so that always appears uniformly placed on the packaging.”