KYEL The Greek Bakehouse, London

KYEL Bakehouse is a contemporary Greek bakehouse bringing a modern expression of Mediterranean baking culture to the UK. The project included naming, visual identity, signage, packaging, interior branding and printed applications, creating a unified experience across every touchpoint.

The name KYEL was developed from the founders’ names — Kyriacos and Elena — creating a brand that feels both personal and distinctive. Short, memorable and internationally adaptable, the name reflects the founders’ shared vision while supporting the brand’s modern and premium positioning. 

Rooted in craftsmanship, authenticity and warmth, the identity was designed to feel simple, modern and inviting. A restrained visual system across signage, cups, wrappings, posters and in-store applications allows the products and atmosphere to take centre stage while maintaining a strong and recognisable presence. 

The result is a contemporary bakery brand that balances Mediterranean hospitality with a refined, globally relevant aesthetic.

“KYEL brings Mediterranean warmth into a contemporary London bakery experience — simple, refined and deeply authentic.”

“A modern Greek bakehouse identity shaped through craftsmanship, hospitality and a timeless visual simplicity.”