Art Museum Award

Brand identity for the new and only European award focusing on the social role of art museums and galleries. Initiated and organised by the European Museum Academy (EMA) the award celebrates museum projects that work with art in an innovative, pioneering and creative way to respond to social issued of our modern society.

With a task to create a visual representation for this new award, the appios® team designed a crisp and instantly recognisable identity. The brandmark is guided by a bold yet elegant and colourful symbol – inspired by the enduring quality of a painting’s frame.

“The fresh and diverse identity is expressed through colour: cool, creative and progressive purple – warm, friendly and energetic orange.”

“The merged AMA logotype rests on a positive, calm and prominent turquoise bringing the balance between all the elements.”