Marova Organic Olive Oil

The team at appios® created the brand identity and product naming for the organic, extra virgin olive oil MAROVA – recently awarded the ARISTOLEO High Phenolic Silver Award in 2021.

The product's naming was derived from the medieval village where it is sourced from: Marova. The Cypriot village of Maroni –as it is now called– has been known for its production and distribution of olive oil since ancient times.

“The design and identity takes as a starting point an illustration found on a medieval map of Cyprus, and depicts a variety of related symbology: ancient amphorae, olive trees, nature and human figures praising olive oil.”

“Gold colour was chosen for the identity, as a nod to the exceptional quality of the oil, whereas the white covered bottle imparts its purity.”