Appios Communications
Appios Communications
Coca Cola Fashion Week Repositioning a soft drink The launch of calories-free "Coke Zero" as a strictly male beverage necessitated the re-positioning of Coca-Cola Light as a "female" soft drink. The first action along this path was to sponsor the inaugural Cyprus "Fashion Week" by Coca-Cola Light. 
Undertook the communication of this project in its entirety, from the sponsorship's logo to the special cans' design to above-the line advertising to the big party celebrating the event's conclusion. A lot of good ideas, boiling down to one result: €000s of free publicity.
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